Wednesday, May 06, 2009

I am myself dot bleh

I am myself dot me, was a huge campaign for the past month, hedonist, pacifist, nighthawk or something like that, and many other adjectifs, at first we thought it was simply a campaign for people not to copy each other and be copycats.
Then I thought it's a clothing shop, which is still okay to have such a campaign.
But it to be a mall, "Le Mall" (replacing old habtoor mall). Le Mall is a mall that has all the exact shops (Zara, Vero Moda, Stradivarious, Mango, Massimo Dutti, Pull & Bear, etc...) that every other mall has, or kaslik souk or...? How does that define a person buying from these shops that exist all over Lebanon as becoming a "distinctive" and "distinguished" and "unique" person?
So I would like to consider this campaign as a BLEH campaign.


  1. They got your attention though :P
    even if it is in a negative way lol.

  2. I just went to the website and got the page of that mall. I recognized a model in the intro page, so I assume his advertisement company made this campaign. I agree with you Liliane that their campaign of self customized persona can fit in just any mall, so what makes it specific to this mall?!?

    But, did you check the teaser section (the yellow button on the top left of the page) where people upload pics of copycats? I must admit it's a nice idea :)

  3. the idea is nice, but it doesnt work for the mall, it's like they used this teaser in the wrong place, eno le mall kelo metel kel chi tene... so kel el message lal kab.
    dommage it could have been something new.

  4. I think it is BLEH too... just like the Sara and Cedric one that turned out to be... Sleep Comfort!

  5. AM they suck!
    Serpico, hmm didnt check it
    Nadine oui oui :) kifik inte? :D
    Del.. mish fehmenin concept el teaser wil revealer i guess

  6. I think the campaign would have been a success if it was dedicated to a stand alone and unique clothing shop!! too bad the revealer wasnt that much..another big mall!!