I am myself dot me, was a huge campaign for the past month, hedonist, pacifist, nighthawk or something like that, and many other adjectifs, at first we thought it was simply a campaign for people not to copy each other and be copycats.
Then I thought it's a clothing shop, which is still okay to have such a campaign.
But it to be a mall, "Le Mall" (replacing old habtoor mall). Le Mall is a mall that has all the exact shops (Zara, Vero Moda, Stradivarious, Mango, Massimo Dutti, Pull & Bear, etc...) that every other mall has, or kaslik souk or...? How does that define a person buying from these shops that exist all over Lebanon as becoming a "distinctive" and "distinguished" and "unique" person?
So I would like to consider this campaign as a BLEH campaign.